In the '70s, with anti-war sentiment in the air, it's not surprising that the Cold War angle for Iron Man was dropped. While the series went through a score of writers during the first half of the decade and the stories suffered as a result, a few interesting things happened.
While his anti-war arson was portrayed as extreme, Tony found himself increasingly unable to argue against his ideas. So Tony unilaterally decided that Stark Industries would no longer sell arms or munitions to anyone, including the US government. Then he renamed his company Stark International , focusing on spreading technology across the world. This had two effects. First, the government got really mad at him. At one point, Nick Fury led a charge to acquire Stark International which was one of the things that drove Tony to alcoholism , but that was staved off.
Interestingly, this was the era where, behind writers like Bill Mantlo, David Michelinie, and Bob Layton, the day-to-day workings of Stark International became part of the comic. After years of the supporting cast being Happy Hogan and Pepper Potts or whoever Tony's love interest was at the time , the book added key characters like affable pilot Jim "Rhodey" Rhodes, hard-bitten executive secretary Bambi Arbogast, and troubled security chief Vic Martinelli.
When he took over the series, writer Denny O'Neil felt like Tony Stark had beaten alcoholism way too easily. And a lot of stuff that David Michelinie and Bob Layton had emphasized, like Stark's playboy lifestyle, were things that O'Neil didn't like about the character.
As a result, we got the tale of Obadiah Stane , a story about an intelligent opponent sizing up his foe and striking at his weaknesses. In this storyline, Stane deduces that Stark is an addict. He occupies Iron Man with a bunch of chess-related villains known as the Chessmen a little on the nose there and sets Tony up with Indries Moomji as his new love interest, although she's secretly the Queen of the Chessmen.
She has special pheromones that make her irresistible, and she pushes Tony into making some really bad decisions. However, Stane knows that as an alcoholic, at some level, Tony wants to engage in self-destructive behavior.
Eventually, Tony goes into debt, Stane buys those debts up, and he soon has a controlling interest in what's now Stane International. After a long, hard road where he gives the Iron Man armor to Jim Rhodes, Tony fights his way back and does what he does best — starting over by betting on his own ingenuity.
Along with Rhodey and other former Stark employees, they co-found a small tech firm called Circuits Maximus. And when Stane tries to destroy him, Tony builds a new suit and handily defeats Stane and his Iron Monger armor. After the battle is done, a defeated Stane kills himself.
After the death of Obadiah Stane, Tony founds a new company called Stark Enterprises and restores a lot of the glitz and glamor to his lifestyle. He builds a big, fancy house on the coast and doubles down on his playboy lifestyle — minus the drinking, of course. However, the upbeat flash of the series was there to provide a counterpoint to a number of darker storylines.
For example, at one point, a jealous girlfriend shoots him, leaving Tony paralyzed from the waist down. Fortunately, he solves the problem by developing a bio-chip that allows him to walk again. And if things are stormy in Tony's personal life, things are equally treacherous in Tony's professional life. He soon learns that his old enemy, Justin Hammer pictured , bought control of Stane International when Stane killed himself. Fortunately, Tony manages to outwit Hammer and forces him to sell his old company back to him for a dollar.
However, it's a dubious acquisition, as both Stane and Hammer were up to their eyeballs in illegal activities, which Tony inherits and has to deal with. Several heroes confront him on this when it's all leaked to the press, and Tony responds with an innovative plan of unprecedented corporate transparency.
Real-life billionaires, please take note. After Tony is mind-controlled, killed, and then replaced by a teen version of himself don't ask , he comes back fully healthy after the "Heroes Reborn" event. However, his company has been sold to the Fujikawa family of Japan and renamed Stark-Fujikawa.
This is an example of storylines set in the future informing the past, as Stark-Fujikawa was a big company in the Marvel comics imprint. Anyway, when Tony returns and re-establishes his identity, he creates Stark Solutions rather than immediately trying to reacquire his old company.
His new enterprise is designed to troubleshoot for other firms, but that never quite gets off the ground. And things get a little messy when he starts dating Rumiko Fujikawa, but Tony tries to keep business out of their relationship for a while. However, he ends it when he realizes he doesn't want to endanger her life by mixing her up with Iron Man's enemies.
But hey, when it rains, it pours. On top of losing his girlfriend, Tony's reputation is soon smeared by his former friend, Tiberius Stone. It's one of the biggest, or dare we say it is the biggest, landmarks of the Marvel Universe. It's the Marvel equivalent of the Empire State, although unfortunately for us we can't visit it in the real world. Well, not yet anyway. We're going to try to remain hopeful that it will become reality someday. But as iconic as the Stark Tower is, did you know that it wasn't always the headquarters of the company?
Prior to the Stark Tower being built, the company's headquarters were actually just north of Los Angeles in California. The company still has ties there now, with a base of operations currently located in Los Angeles. Stark Industries may be associated with technology that seems futuristic and modern, with inventions way ahead of their time. In our world, we'd expect it to have started around ten years ago with some teenage super-genius who made something cool and then turned it into a billion dollar idea.
But Marvel's story behind Stark Industries is much more old school. In fact, the company is actually old enough to be traced all the way back to the 19th century. The company, which has been in the Stark name for generations, can be traced back to Isaac Stark, Sr. He founded Stark Industries in the mids when he began developing new electronic and engineering technology.
This technology was fairly revolutionary for its time, and was able to redefine innovative security measures for the industrial age. It seems that even way back in the olden days, the Stark name was still associated with being forward thinking and cutting edge.
They've been ruling the technology world for generations, and centuries now, and they definitely aren't going anywhere anytime soon. Long live Stark Industries! Many things have been fairly consistent in the long reign of Stark Industries. They have constantly provided new inventions for the world, and have remained a big name in the business world.
But that big name itself hasn't always been the same. Although the name Stark Industries is very iconic, it's far from the only name the company has gone by. In fact, over the years, Stark Industries has made its way through over five names across all different timelines and medias.
Obviously Stark Industries is the main title, and most of the alternate names are just slight variations on that. For instance, at times when the business has made its way to all different areas of the globe, it has been known as Stark International.
It has also gone by the similar name Stark Enterprises. There have also been some slightly less expected variations, like Stark Fujikawa. It took this name in a storyline where Tony Stark had died and the company was sold off to a Japanese industrialist family.
However, it seems that the name Stark Industries keeps coming back, doubtless excause the name is so iconic. Stark Industries is known for being innovative, and when promoting Iron Man 2 , it seems that Marvel decided it was time to get a bit innovative too.
Rather than relying solely on billboards and premieres to build up hype, they decided to think outside the box and use some unconventional methods to promote the film. The clever method they used was to have Stark Industries recruiters handing out business cards to fans and encouraging them to apply for a job with the company at StarkIndustriesNow.
And they made sure to choose the best and most effective location possible to do so: at the San Diego Comic Con back in Obviously, this got fans hugely excited and, while they might not have gotten jobs at Stark Industries, they certainly went to watch the film. Unfortunately, the website is now defunct and so those of us who missed it will never get the chance to apply for a job at Stark Industries. We're very bitter about this.
Stark Industries is a huge global business and, like all the big corporations, is keen to monopolize as much business as possible.
And just like big corporations do, Stark Industries often tries to achieve this by buying or creating subsidiary companies that either branch the business out into new areas or hone in on a specific area and specialize in it.
And Stark Industries has seemingly excelled at this, having over the years had a total of over 20 subsidiary companies. The companies vary hugely in both name and purpose. They include two electronic companies, Barstow electronics and Askew electronics, and companies that specialize in various electronic equipment. They also include the insurance company Stark Insurance, the company Funtime Incorporated, the chemical company Geffen-Meyers Chemicals, and the fundraising organization the Maria Stark Foundation.
It seems that there really isn't anything that Stark Industries can't do. The companies also vary hugely in how much we know about them: some have been major plot points while others, like Pendyne Incorporated, have been scarcely mentioned. Stark Industries is known for its innovative and frankly awesome inventions.
They have created a wide range of weapons and gadgets over the years that always leave fans wishing we could reach into the comics and take them for ourselves-- now there's a technology that Stark Industries should create. But of all their inventions, the one that sounds the coolest to us is definitely their jet-powered roller skates. Yes, you read that right-- Stark Industries has invented roller skates that use jet power. Stark claims that his company is "the only name in clean energy right now.
Happy has taken his position with extreme thoroughness much to the dismay of the rest of the employees. He demands everyone show their badges. When Pepper goes to confront him she is sidetracked by the unexpected appearance of Aldrich Killian with a proposal for Extremis.
Pepper rejects the proposal due to the potential weaponized capabilities of Extremis. After S. After the fall of S. Stark Industries turned it's attention to privatizing global security. To this goal, Tony spent some time acting as the official financial backer of the Avengers in the absence of S. Stark Industries has a few show subsidiaries that are working on new technology and have exibits at the Stark Expo. Marvel Movies Explore. Venom: Let There Be Carnage. Hawkeye Hawkeye Kate Bishop.
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