We ended creating a rocking brand over the next 4 years through the route of Branded television, Theatre, PR and activation. Click here to get the full case study.
Meanwhile, a small meeting led to a unique mandate to market a book - this time, for author Amish Tripathi. We did a first by creating movie-like trailers, style for 'The Secret of the Nagas'.
The tremendous success of this campaign got the whole publishing industry to work with us over the next few years for all their best authors. We produced record-breaking campaigns for Amish's next books, and also created memorable campaigns for other authors like Ravi Subramanian, Ravinder Singh, Ashwin Sanghi, Sangeeta Mall amongst many others.
Click here to know more. We got encouraged to create our own literarature We have now taken our literature journey to the next level by spotting a gap in the Childrens Literature Space and created Enchantico - the first book subscription service for children in India.
We changed the product when we were not happy with it for Tridhaatu - a real estate brand. Click here for the case study. We took Storytelling to the next level and got into producing feature films and began our journey with 'Cycle' a feel good film in Marathi.
Cycle is now complete as a film and has won several awards including a state award, a national award and became Maharashtra States selection for the Cannes Film Festival in We aim to take our eco-system of books, music, movies and story-telling to tell stories in a language that consumers relate to.
Finding a right partner that cares about your mission and is focused on scaling your business is crucial. A partner that along with maximizing your ROI also asks WHY does your business exist and translates it to your target market.
Because, you not only want to create an impact but also want to grow your profits. Inured to the nights of low conversion rates and a negligible increase in overall sales, this fresh and unique brand was facing a tough time steepen its plateaued growth curve. This is when ThinkWhy stepped in as dawn-- refining, optimizing, and reshaping the pre-existing strategies. The result? Unearthing your dream, getting you to declare it, and then joining you in trenches to bring it into reality.
For full copies of many other critical thinking articles, books, videos, and more, join us at the Center for Critical Thinking Community Online - the world's leading online community dedicated to critical thinking! Also featuring interactive learning activities, study groups, and even a social media component, this learning platform will change your conception of intellectual development.
Toggle navigation. Page Menu. Translate this page from English Why Critical Thinking? Critical thinking is self-guided, self-disciplined thinking which attempts to reason at the highest level of quality in a fair-minded way. People who think critically consistently attempt to live rationally, reasonably, empathically.
They are keenly aware of the inherently flawed nature of human thinking when left unchecked. They strive to diminish the power of their egocentric and sociocentric tendencies. They use the intellectual tools that critical thinking offers — concepts and principles that enable them to analyze, assess, and improve thinking.
They work diligently to develop the intellectual virtues of intellectual integrity, intellectual humility, intellectual civility, intellectual empathy, intellectual sense of justice and confidence in reason.
They realize that no matter how skilled they are as thinkers, they can always improve their reasoning abilities and they will always at times fall prey to mistakes in reasoning, human irrationality, prejudices, biases, distortions, uncritically accepted social rules and taboos, self-interest, and vested interest. They strive to improve the world in whatever ways they can and contribute to a more rational, civilized society.
At the same time, they recognize the complexities often inherent in doing so. They strive never to think simplistically about complicated issues and always consider the rights and needs of relevant others. They recognize the complexities in developing as thinkers, and commit themselves to life-long practice toward self-improvement.
They embody the Socratic principle: The unexamined life is not worth living, because they realize that many unexamined lives together result in an uncritical, unjust, dangerous world. In The Press. Contact Us. The Beginning To transform SaaS in the labor market, we imagined a platform where current, accurate compensation and labor market information were accessible, actionable and provided real answers for today's evolving workforce.
Meet the Team A seasoned team at the helm. Chief Labor Market Analyst. SVP, Revenue Operations. Senior Economist. Senior Director, Corporate Communications. Head of Digital Marketing. Director, Software Development. Director, Client Success. Principal, Strategic Partnerships.
Director, Data Science.
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