Like Nast, Coca-Cola also unsuccessfully attempted to create a new supporting cast for Santa. The red suit, bushy beard and rotund shape of Santa Claus are often attributed to a Coca-Cola advertising campaign, but their origins date back to cartoons created during the U. Thomas Nast's cartoon 'Santa Claus in Camp' is often credited with being the first popular depiction of today's Santa Claus, despite the jolly old elf's pointed beard and star-spangled jacket.
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Nicholas' poem. More Stories from World. Court temporarily delays release of Trump's Jan. Poland's far right demands strong borders in Belarus crisis. Both took the externals Nast had laid down but sought to humanise Santa by portraying him more naturalistically than their predecessor.
The definitive image of the red-robed one was, however, the product of hard-nosed commercialism. They used Santa imagery throughout the s, but only in did they produce an ad the public really warmed to when they commissioned a painting by Haddon Sundblom, an American artist of Swedish and Finnish heritage many of the Americans responsible for creating the modern Santa have roots in the Europe of St Nicholas. Sundblom conjured up an idealised Santa — vast of stomach, red of face, with little round spectacles; so perpetually jolly and grinning that it must have been exhausting for the old fellow.
Traditional ecclesiastical practices may be strong, but they are no match for Madison Avenue. This article is more than 3 years old. Not a member yet? Join our co-operative now to get unlimited access.
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However you can adjust your Cookie Settings to disable non-essential cookies. Manage cookie consent. When it comes to why Santa is really red, historians have taken a look at the clothing of saints during the early centuries.
Saint Nicholas lived during the 4 th century — a time when their robes were red and white. Nicholas is thought to have worn red and white attire, which could possibly be one of the reasons why our modernised Father Christmas wears those colors. Beginning in the 16 th century, Father Christmas was introduced to the UK and was the Santa-figure of the Christmas season. Like Saint Nicholas, he was a character filled with cheer, goodwill and gifts for everybody to enjoy.
However, Father Christmas wore green rather than red, supposedly to symbolise the coming of spring.
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