At The Vault of the Secret Formula exhibit, visitors will learn about the most closely guarded trade secret in history through an immersive multimedia experience that celebrates the rich history, mythology and intrigue around the secret formula.
While The Coca-Cola Company started with this secret formula years ago, the secret to its success has grown far beyond the formula today. As part of the Vision, the Company plans to double its system revenue from to The Company also has set sustainability goals as part of its commitment to being a good steward of the environment and a partner with communities around the world.
Globally, we are the No. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate.
For more information, please visit www. View over 1, never-before-displayed artifacts ranging from vintage bottles to a Coca-Cola delivery truck from Argentina. The thrilling, multi-sensory 4-D movie experience, In Search of the Secret Formula, puts you right in the action. Tempt your taste buds with over 60 different beverages made by The Coca-Cola Company from around the world in Taste It!
Experience something new and inviting around every corner of the World of Coca-Cola. Then you can test how well you protect the secret through an immersive full body interactive experience that leads you through three virtual environments—the Triangle Room, Secure Train Car and Bank Vault—all locations where the secret formula has been kept. You can also participate in group game play as you trigger animations and watch these environments magically change and come to life.
Challenge your friends and family to see how well you protect the secret. You must be 13 years of age or older to receive email updates from the World of Coca-Cola. Please enable JavaScript in your browser for better use of the website. Coca-Cola Store Scent Discovery. Back to the origin of the rumour- when Earnest Woodruff and a group of soon to be ridiculously rich investors bought the company outright in , they did so using money secured by a loan.
It was then placed in a secure vault at Guaranty Bank in New York. According to Coca-Cola, the formula remained under lock and key until Woodruff once again took ownership of it when the loan was repaid in So why did Woodruff keep the formula written down?
It would not be difficult to memorise. By playing up to the secrecy surrounding the formula, Woodruff was able to convince the public that Coke was something awesome and special. This was not an uncommon marketing trick then or now.
In fact, as a part of a marketing stunt back then, it was publicly announced that only two Coca-Cola officials would ever have the full knowledge of how to produce the syrup at any one time when Woodruff got his hands back on the formula. Of course today, all of the people privy to such information are likely under strict instructions to never reveal they know it, lest they want to stare down a life-destroying lawsuit from one of the most powerful commercial entities on Earth, not to mention perhaps losing their jobs if they still work there.
Whatever the case, this recipe jives very closely to what various lab analysis of Coca-Cola indicate make up the drink. Enjoy this article? However what was renamed Coca-Cola Classic now gives me heart burn which it did not before. I cannot stomach it literally. About that time I met my first wife, whose family were Pepsi afficiandos and made the switch to Pepsi. My work has taken me to Atlanta on several ocassions for a week at a time, I ask for Pepsi in restaurants just to enjoy the glaring looks from home grown locals.
Perhaps that was meant for advertisement! Fascinating article.
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