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In many previous studies of consumer behavior, shopping has been equated with buying. This study looks at a common, but underresearched shopping situation: when the shopper is purchasing a product another person will use. This study uses expectancy disconfirmation theory to take into … Expand. The Attraction Theory Revisited. Abstract The goal of this study is to examine the factors which influence the consumers' attraction to shopping malls, and attempt to predict the consumers' behavior in choosing a shopping mall for … Expand.
Temporal influences upon spatial shopping behavior of consumers. Consumers invest time and money in their shopping activities and they derive pleasure as well as goods from shopping. Consumer selection of retail stores reflects their perceptions of prices, … Expand.
In search for online shopping mission types based on social network analysis. Recreational Shopping and the Size of the Brand Repertoire. The current research examines differences between recreational and economic shoppers with respect to the relative sizes of their brand repertoires.
Recreational shoppers are found to have larger … Expand. Sunday shopping and promotion possibilities. This is an empirical study of the Sunday shopper.
Demographic data, motives and attitudes and the Sunday Shopping trip are all examined. Cues from the empirical information are identified for … Expand. Why Do People Shop? Journal of Marketing, 36, Mall retailers are making efforts to satisfy the young consumers.
However, the younger segment is growing in terms of population and wealth. It has become increasingly important and necessary to understand and meet their demands. Overall, the respondents in the study have favourable perception of the mall in terms of convenience, variety offered by malls, awareness of brands, aesthetics and hedonic factors.
Further the respondent studied the total number of hours on shopping, preference of shopping day and shopping time by young consumers. It was found that maximum number that respondents spend is up to 3 hrs on shopping, however weekends were preferred in comparison to weekdays. Maximum respondents preferred shopping at any suitable timing. The researcher also investigated specific mall attributes.
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